12 Nov 2011 @ 6:03 AM 

If only more peo­ple under­stood the value of own­ing their own pri­vate reserve sys­tem they would be really mak­ing a dif­fer­ence then. If your money is in a bank or credit union that some­one else owns and con­trols, you are miss­ing out big time.

 



The founder of Bank Trans­fer day has claimed that the whole “day” was misunderstood.

The idea was never to have a mas­sive one day move from big banks to credit unions, but rather for the day, Novem­ber 5, to be the dead­line of a broader movement.

And it turns out that the move­ment actu­ally had some heft behind it…

Accord­ing to ABC News, In Octo­ber alone Credit Unions around the coun­try gained 650,000 new cus­tomers and $4.5 bil­lion was moved out of major banks.

That is obvi­ously a sliver of total bank deposits, but banks have been sent a clear message.

You can check out the report here, and you’ll see what is the most impor­tant point. … The report briefly pro­files David Mein­ert, a Seat­tle small busi­ness owner who, after being denied another line of credit, moved $3 mil­lion out of Chase and Bank of Amer­ica and into a local credit union.

In his own words, he did it because, “That kind of money and my level of busi­ness doesn’t really mat­ter to them (the banks).”

That’s prob­a­bly not what banks want small busi­ness own­ers around the coun­try to be think­ing. Credit Unions, on the other hand, are jump­ing on the oppor­tu­nity to grab more customers.

From the Credit Union National Asso­ci­a­tion (CUNA):

“They are con­duct­ing adver­tis­ing cam­paigns (by them­selves or coop­er­a­tively with other credit unions), send­ing ‘switch kits’ to exist­ing mem­bers to share with fam­ily mem­bers or other prospec­tive mem­bers, beef­ing up web sites… email blasts to mem­bers, max­i­miz­ing social media cam­paigns, putting up ban­ners in lob­bies (and on their build­ings), offer­ing bonuses to mem­bers who bring in new mem­bers (and giv­ing bonuses to new mem­bers as well),” said Bill Cheney, pres­i­dent and CEO of CUNA.

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Posted By: Jennifer
Last Edit: 06 Jan 2012 @ 09:05 PM

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